While this video is over a year old, it still raises legitimate questions about purchasing targeted likes via the Facebook advertising platform. Publishers and brands across the world spend millions of dollars annually to increase the fanbase on their fanpages, but is the investment really worth it? Aptly named “Facebook Fraud,” the video uncovers some questionable practices Facebook engages in. With over three million views and countless of comments that confirm the allegations, the video exposes many flaws in the Facebook advertising platform. If your business uses Facebook, this video is a must watch, it may save you from unnecessary headaches and an empty wallet.
Facebook is expanding into virtual reality, and will soon allow users to like and share 360 degree videos inside the Samsung Gear.