Start buying and selling social media accounts

Buy and sell Facebook pages

Facebook pages are the most traded property in this market and the most mispriced. Sellers anchor on fan count, buyers pay for reach, and almost every bad deal happens in the gap between the two. A page with 200,000 fans that nobody sees is worth a fraction of a 60,000 fan page whose posts still land in feeds.

The figure that sets the price is reach per post across the last 90 days. It survives algorithm changes in a way a raw follower total does not, so it is the first thing to ask for and the first thing we check.

What moves the price

• Reach and engagement. Comments and shares from accounts that look like people, not a wall of one word replies.
• Audience geography. A page with a US, UK, Canadian or Australian majority earns more per follower, because advertisers pay more to reach those countries.
• Niche. Finance, software, health and home improvement carry higher multiples than general entertainment, because the audience buys things.
• Standing. No active restrictions, no unresolved policy strikes, and admin access that can actually be handed over.

There is no price per fan. We have bought pages at a few cents per follower and pages at several dollars per follower in the same month and the same niche. What separates them is what a buyer can earn from that audience once they own it, which is why an honest valuation means reading the account rather than multiplying a number.

Selling a Facebook page

The handover is where private sales come apart. A page does not change hands because somebody gave you a password. Admin rights, the Business Manager asset, the recovery email and the recovery phone all have to move. Leave any one of them behind and the previous owner can take the page back weeks later, long after the money has gone. That single failure accounts for most of the horror stories in this market, which is why we supervise every handover rather than leaving two strangers to work it out.

You also do not have to announce that you are selling. A public listing tells your audience, your competitors and the platform all at once, and it usually costs more than it earns. Nothing we handle goes on a public board, and neither side is ever named.

Buying a Facebook page

Verify at source. Screenshots prove nothing and take a minute to fake. We read Insights inside the account, confirm ownership, review the growth curve for the vertical jumps that give away bought fans, and check whether recent comments read like real people.

Because we buy pages with our own money and resell them, you are buying from us rather than from an anonymous seller who can disappear mid transfer. There is one counterparty on the deal, and it is a company that has been trading since 2010.

A valuation takes two working days and commits you to nothing. If the number is lower than you hoped, we will say so and explain which part of the account is holding it down.

Buy a Facebook page Sell your Facebook page

Buy and sell Instagram accounts

Instagram is the most liquid corner of this market and the easiest place to overpay. Follower counts are cheap to inflate, engagement pods are easy to join, and a feed can look healthy while reaching almost nobody. The accounts worth real money are the ones where the audience still acts.

Saves and shares matter more than likes. A like costs nothing and tells you nothing. A save means somebody wanted the post later, a share means they put their own name behind it, and both hold up when the algorithm shifts. Ask for Insights covering reach, saves, shares and the audience country breakdown, not just the follower graph.

What moves the price

• Real engagement. Consistent saves and shares across recent posts, with comments that respond to the actual content.
• Audience country. A tier one majority can be worth several times a comparable account whose audience sits in low rate markets.
• Niche. Fitness, beauty, finance, travel and food all have active buyers. A general meme page has a thinner market and prices accordingly.
• Clean history. No shadow restrictions, no action blocks, and no sudden follower spikes that point to a purchase.

Growth history is the tell most people miss. Organic growth is a slope. Bought followers are a cliff. A chart that jumps vertically in a single week and then flattens is not an audience, it is an invoice someone paid, and it will keep decaying after the sale.

Selling an Instagram account

Be honest about anything bought. We will find it in the audience data, and finding it late ends the deal rather than lowering the price. Telling us up front usually means the account still sells, just at a number that reflects how it was built.

The transfer moves the login, the registered email and the registered phone, with two factor re established on the new owner side. An account handed over with the old recovery email still attached has not been sold, it has been lent, and that is how accounts get reclaimed a month later.

Buying an Instagram account

Tell us the audience you want rather than browsing a list. Niche, size, country and budget are enough for us to go and source it, including accounts that were never publicly for sale. Most of what moves in this market never gets listed anywhere.

Everything we sell has already been checked at source and bought with our own money, so you are dealing with one company from the first conversation to the handover, with an inspection window before the deal is considered closed.

Timing matters more on Instagram than most sellers realise. Reach decays quickly once posting stops, so an account that has been dormant for six months is a materially different asset to the same account while it was active. If selling is on your mind at all, the best number you will be offered is almost always the one available while the account is still working.

A free valuation takes two working days. Send the handle, the follower count, the reach on a normal post and the niche, and we will come back with a realistic figure rather than a flattering one.

Buy a Instagram account Sell your Instagram account

Buy and sell YouTube channels

YouTube is the highest value property we buy, because unlike a social following a channel usually comes with revenue you can prove. That changes everything about how it is priced. A monetised channel is valued on earnings and the stability of those earnings, not on subscriber count, and a well documented channel sells for a multiple rather than a guess.

Twelve months of AdSense history is the single most useful document a seller can produce. It turns a negotiation into arithmetic. Without it, a buyer is pricing in uncertainty, and that discount is always larger than sellers expect.

What moves the price

• Revenue and RPM. What the channel actually earns per thousand views, and whether that figure has held steady or drifted down.
• Watch time trend. Watch time over the last 28 and 90 days, and whether the line is rising or falling. Total lifetime views are close to meaningless.
• Monetisation standing. No active strikes, no demonetisation episodes, no reused content flags and no pending appeals.
• Brand safety. Advertiser friendly niches earn more per view, so they sell for more per subscriber.
• Rights. Confirmation that music, clips and stock in the catalogue are cleared, because a copyright problem transfers with the channel.

Selling a YouTube channel

If you have ever bought subscribers or views, do not submit the channel. It surfaces immediately in retention and traffic source data, and the deal will die at verification rather than at the offer. Honesty costs you less than discovery does.

YouTube handovers are more involved than other platforms, because the channel and the Google account behind it both have to move, along with the recovery email and phone. There is more to get wrong here than anywhere else in this market, which is exactly why we supervise it rather than sending instructions and hoping.

Buying a YouTube channel

Verify the revenue inside the account, not from a spreadsheet. We check AdSense directly, read the analytics for traffic sources and audience retention, and confirm copyright standing before anything changes hands. A channel with one unresolved claim can lose monetisation the week after you buy it.

We buy channels outright and resell them, so there is no third party seller in the middle of your money and nobody to chase if something is not as described. Sellers are paid the same day the handover completes.

Faceless and library style channels transfer most cleanly, because nothing about their value depends on the person who built them. A channel built around a presenter is harder, and honest buyers price that in. If the audience subscribed for a face that is leaving, retention falls after the handover and everybody involved knows it.

Multiples vary widely with niche and stability. A channel with flat earnings in a brand safe category and a clean record commands a figure that a volatile channel in a difficult category will not reach, however similar their subscriber counts look.

Send the channel link, twelve months of revenue, the watch time trend and your asking price if you have one. We come back within two working days with an offer or an honest explanation of why not.

Buy a YouTube channel Sell your YouTube channel

Buy and sell X (Twitter) accounts

X has a thinner buyer market than Instagram but a sharper one. Nobody buys an X account for decoration. They buy it because it reaches a specific professional audience that would take years and a great deal of posting to assemble, and they are usually willing to pay properly for that.

Impressions per month is the number that matters, not followers. An account with 40,000 followers in a defined niche that consistently puts posts in front of hundreds of thousands of people is worth more than a 300,000 follower account that nobody sees. Ask for the analytics export rather than a screenshot of the profile.

What moves the price

• Impressions per month. The single most important figure, and the one a seller is least likely to volunteer.
• Audience composition. Who actually follows and replies. An account read by founders, developers or buyers in an industry prices very differently to a general audience of the same size.
• Handle quality. A short, clean, dictionary word handle with no underscores or trailing digits carries value entirely of its own, separate from the audience attached to it.
• Standing. No suspensions, no outstanding appeals and no history of automated posting.

Accounts worth having are rarely the biggest. They are the ones a specific industry already reads, where the replies come from people whose names mean something in that field. That is not a metric you can screenshot, which is part of why it stays undervalued.

Selling an X account

Inactivity is the main thing that erodes value. A dormant account with a large follower count is worth considerably less than an active one of half the size, because reach decays and a buyer has to rebuild it. If you are thinking about selling eventually, it is worth selling while the account still posts.

The handover moves the login, the registered email and the registered phone, with two factor re established on the buyer side. Anything short of that leaves the account recoverable by the previous owner.

Buying an X account

Tell us the niche, the audience size and the budget. We source and verify, including accounts that were never listed publicly, and we check the analytics inside the account before making an offer on it ourselves. You then buy from us, with an inspection window, rather than wiring money to a stranger who found you in a direct message.

Handles deserve a separate mention. A short, clean, memorable handle is an asset in its own right and often sells independently of the audience attached to it. Three and four character handles, dictionary words, first names and exact match industry terms all carry their own value, and an underscore or a trailing digit takes most of it away again.

Bear in mind that many of the best handles cannot be bought at any price, because the holder simply will not sell. We will tell you quickly if that is the case rather than keeping you waiting on a deal that was never going to happen.

A valuation is free and takes two working days. Send the handle, the monthly impressions and the niche.

Buy a X account Sell your X account

Buy and sell Pinterest accounts

Pinterest is the quietest profitable corner of this market and the most misunderstood. Buyers here are not chasing clout. They are buying qualified traffic to a shop or a site, which makes Pinterest one of the few places where the value of an account can be calculated rather than argued about.

That is why followers barely matter. Monthly viewers and outbound clicks are what a buyer is actually paying for. An account with 80,000 followers and little outbound traffic is worth less than a smaller account that reliably sends thousands of people a month to a destination.

What moves the price

• Monthly viewers. The headline reach figure, and the one that should be read inside the account rather than taken on trust.
• Outbound clicks. The number that turns reach into revenue. Traffic that leaves Pinterest and lands somewhere useful is the whole product.
• Niche. Home, interiors, recipes, weddings, fashion and craft dominate here, and commercial intent in those categories is unusually high.
• Clean standing. No spam flags and no blocked destination domains, which quietly kill an account that otherwise looks healthy.
• Organic growth. No bought engagement, because it shows in the click through rate immediately.

Selling a Pinterest account

Come with analytics covering monthly viewers, outbound clicks and the audience country split. Those three figures will settle the price faster than anything else you can send, and an account that can evidence them tends to sell quickly, because the buyer can model the return instead of guessing at it.

The account and the linked email both transfer, along with any website claim attached to it. A claimed domain is part of what makes the account valuable, so it has to move properly rather than being left behind.

Buying a Pinterest account

Tell us the niche, the traffic level you need and your budget. We source it, verify the analytics at source, and confirm that the destination domains are not restricted before we buy it ourselves. You are then buying a checked asset from one company, with an inspection window before the deal closes, which matters more here than on most platforms because a spam flag is not visible from the outside.

One detail catches sellers out repeatedly. If the account drives traffic to a domain you also own, decide early whether the domain is part of the sale. A Pinterest account whose claimed destination disappears the week after the handover is worth a fraction of what it looked like, and buyers know to ask.

Seasonality is real here in a way it is not elsewhere. Home, recipe and wedding accounts swing hard across the year, so a single strong month proves very little. We read twelve months where the data exists, which protects sellers in a quiet month as often as it protects buyers in a loud one.

A valuation is free and takes two working days. Send the account, the monthly viewers, the outbound clicks and the niche, and we will come back with a number and the reasoning behind it.

Buy a Pinterest account Sell your Pinterest account

Buy and sell Tumblr blogs

Tumblr is a niche market with unusually loyal audiences. The blogs that sell are the ones with established followings in fandom, art, photography, aesthetic or alternative culture niches, and the reason they command a price is simple. Those communities are genuinely difficult to build from scratch today, and they do not transfer to other platforms.

Valuation here is less about raw numbers than almost anywhere else in this market. A 40,000 follower blog at the centre of an active community can be worth more than a 200,000 follower blog that reblogs everything and belongs to nobody in particular.

What moves the price

• Niche depth. A blog that is a fixture in one community is worth more than a general one of several times the size.
• Engaged reblogs. Reblogs with commentary, from accounts that post themselves, rather than passive note counts.
• Original content. Blogs built on original posts hold value. Pure aggregation is replaceable and prices that way.
• Standing. No flags, and a clean history with the platform.
• Transferable access. Full account access including the linked email.

Selling a Tumblr blog

Tell us the niche, the follower count and roughly what the engagement looks like on a normal post. Tumblr is one of the markets where we most often say an honest number is lower than the seller hoped, and we would rather say that early than waste a fortnight getting there. When a blog does have a buyer, it tends to move quickly, because the people who want that specific community already know exactly what it is worth to them.

Nothing is published while we work. For a blog built around a person or a persona, discretion is not a nicety, it is part of what protects the value.

Buying a Tumblr blog

Tell us the niche and the budget. We source and verify, the blog and its linked email transfer under supervision, and there is an inspection window before the deal is final. You buy from us directly, so there is no anonymous seller holding your money at any point.

Be realistic about what the market is. Tumblr has fewer active buyers than Instagram or YouTube, so the right blog can sell quickly while an ordinary one can sit for a long time without a serious offer. We would rather tell you that at the valuation stage than let you believe a sale is imminent for a month.

What consistently does find a buyer is a blog with a defined identity. An archive that people actually follow for a reason, in a community with its own vocabulary, is the thing nobody can recreate with a budget and a posting schedule. Size helps, but it is not what is being bought.

One practical note for sellers. If the blog carries original artwork or photography that you created, be clear about what transfers and what does not. Buyers need to know whether they are acquiring the archive as well as the audience, and settling that up front prevents the deal collapsing at the paperwork stage.

A valuation is free and takes two working days.

Buy a Tumblr blog Sell your Tumblr blog

Buy and sell Snapchat accounts

Snapchat is the hardest platform on this list to trade, and the one where the gap between a good account and a worthless one is widest. Subscriber counts mean very little here. What a buyer is paying for is story view rate: the number of people who actually open and watch, day after day, without being prompted by an algorithm.

A public profile with 200,000 subscribers and a four per cent view rate is worth a fraction of a 40,000 subscriber account whose stories get opened by half the list. Snapchat audiences are habitual rather than algorithmic, so view rate is the closest thing this platform has to a dependable valuation input.

What moves the price

• Story view rate. Unique views per story against subscriber count, measured across an ordinary week rather than a viral one.
• Spotlight performance. Consistent Spotlight reach shows the account can still find new viewers rather than only holding on to old ones.
• Audience geography and age. Snapchat skews young, which suits some advertisers enormously and others not at all. A tier one audience prices well above a general one.
• Niche. Comedy, lifestyle, sport and city accounts have the clearest demand.
• Standing. No strikes, no restrictions, and no history of mass-add automation.

The honest part about transfers

Snapchat is more restrictive than Facebook or X about accounts changing hands, and an account is tied closely to a phone number and a device history. That makes a clean handover more involved here than anywhere else in this market, and it is why a lot of private Snapchat deals come apart after the money has already moved.

We will tell you plainly whether a specific account can be transferred properly before anybody commits to anything. If the answer is no, we would rather say so at the valuation stage than take the deal and leave you with the problem. It is a short conversation early and an expensive one late.

Selling a Snapchat account

Send the public profile, the subscriber count, a week of story view figures and the audience breakdown from your insights. A screenshot of one high performing story tells us nothing useful, and we will ask for the ordinary week instead.

Be straight about how the audience was built. Mass-add and follow-back growth shows up immediately in the view rate, and finding it late ends the deal rather than simply lowering the number.

Buying a Snapchat account

Tell us the audience you want and your budget, and we will go and source it. Almost nothing worth owning on this platform is advertised publicly, so this is a sourcing exercise rather than a catalogue to browse. We verify the insights inside the account before buying it ourselves, which means you are getting something already checked rather than taking a stranger at their word about a screenshot.

One further note for buyers. Snapchat audiences are tied more tightly to a personality than on almost any other platform, so a change of voice is felt faster here than on Instagram or YouTube. If the account was built around one person who is now leaving, expect the view rate to settle lower after the handover and price for that. We will raise it during the valuation rather than let you discover it in month two.

A valuation is free and takes two working days.

Buy a Snapchat account Sell your Snapchat account