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Sell Your Facebook Fanpage

What a Facebook page is worth once reach rather than fan count is measured, what lowers the price, and how to transfer and get paid safely.

Facebook pages are the oldest asset traded in this market and still one of the most liquid, because a page with genuine reach gives a buyer distribution that advertising cannot match on price. This page covers what your page is worth, what kills the value, and how to hand it over without losing it.

What is my Facebook page worth?

Fan count is close to meaningless on its own. Organic reach on Facebook collapsed years ago, so what a buyer pays for is the reach your page still achieves, not the number under the title.

  • Reach per post over 90 days. The single number that decides the price. A page with a million fans reaching 2,000 people per post is worth very little; one with 80,000 fans reaching 40,000 is worth a great deal.
  • Audience country. Fans in the US, UK, Canada, Australia and Western Europe are worth several times the same count in low-CPM markets, because the advertising sold against them is worth more.
  • Niche. Finance, insurance, health, home and legal attract advertisers with real budgets. Broad humour and viral-content pages sell for a fraction of their size.
  • Page age and posting history. A page that has posted consistently for years carries trust that a dormant one does not.
  • Standing. No active restrictions, no repeat community standards warnings, no reduced distribution flags.
The only number that counts

Reach per post over 90 days. A page with a million fans reaching 2,000 people is worth very little. One with 80,000 fans reaching 40,000 is a serious asset. Fan count is the number sellers quote and buyers ignore.

What lowers the price

  • Bought fans. Visible immediately in the gap between fan count and reach, and in audience geography that does not match the content language.
  • A long dormant period. Reach decays when posting stops and does not fully return.
  • Engagement bait history. Pages that grew on share-to-win mechanics carry audiences that never convert, and Facebook suppresses them.
  • Previous restrictions. Anything that has limited distribution in the past will worry a buyer about permanence.
Check before you list

Pages grown on share-to-win mechanics carry audiences that never convert, and Facebook suppresses them. If that is how the page grew, expect the reach figures to show it.

What to prepare

  1. Page Insights for the last 90 days: reach, engagement, follower growth and audience country breakdown. Export the panels rather than retyping the numbers.
  2. Confirmation that you hold full admin rights, not editor access granted by someone else.
  3. The page’s Business Manager position. A page sitting inside a Business Manager alongside unrelated assets needs untangling before it can move, and doing that in advance saves days.
  4. A recovery email and phone you control, on the profile that holds the admin rights.
  5. Any revenue the page produces, with evidence. Pages with in-stream earnings or a steady sponsorship history are valued on income, which is almost always higher.
Untangle this early

A page sitting in a Business Manager alongside unrelated assets needs separating before it can move. Doing it in advance saves days at handover and stops a buyer walking.

How selling to us works

  1. Valuation. Send the page and your Insights. Free, two working days, no obligation.
  2. A direct offer. We buy with our own money, so there is no waiting for a buyer. Accept and the price is fixed in writing.
  3. Verification. Ownership proven and statistics checked at source.
  4. Supervised handover. Admin rights, Business Manager position and both recovery channels move under supervision, with an inspection window.
  5. Payment. Same day, by crypto, bank wire or Stripe.

Can you sell a Facebook page?

Facebook’s terms discourage transfers, and in practice the danger is in how a transfer is performed rather than that one took place. Problems come from abrupt changes: admin rights moving in one step from an account that then logs in from a new country, or a Business Manager handover done out of order. A transfer carried out gradually, from consistent locations, with roles changed in the right sequence, is routine. We have placed over 3.2 billion fans and followers since 2010.

Getting paid safely

The standard loss is simple: you grant admin rights on a promise, the buyer demotes you and vanishes, or pays and reverses the payment later. Dealing with us removes both. Funds are committed before access moves, handover is supervised, and payment lands the same day the transfer is verified. Both sides stay anonymous and nothing is published.

Sell your Facebook page

Send the page and 90 days of Insights. The valuation is free and commits you to nothing.