Online Talent Management
Brand deals, contracts, rate cards and chasing payment, handled so the creator can keep creating. We never take ownership of your accounts.
Creators who are good at making things are rarely good at the rest of it, and the rest of it is where the money is lost. We handle the commercial side so the person making the content can keep making it.
What we actually do
- Brand deals. Finding them, pricing them and negotiating them. Most creators undercharge badly, because they are guessing at rates and the brand is not.
- Contracts. Reading the exclusivity clause, the usage rights and the payment terms before you sign rather than after a dispute.
- Rate cards. Built from what your audience is actually worth, so the number survives being questioned.
- Chasing payment. Unglamorous and the part creators hate most. Brands pay faster when an invoice comes from a company.
- Platform problems. Strikes, appeals, demonetisation and account recovery, which we have dealt with more often than most.
We have valued and traded thousands of accounts since 2010. Knowing what an audience is worth to a buyer is the same skill as knowing what it is worth to an advertiser, and most management is priced on neither.
Who this suits
Creators earning enough that the admin has become a real cost, and creators about to sign something they do not fully understand. It is less useful if you are still growing an audience, because at that stage the only thing that matters is the content.
How it works
- A conversation. What you make, what you earn, where it is going wrong.
- An honest assessment. Including whether you need management at all. Often the answer is a rate card and a better contract rather than an ongoing arrangement.
- Terms in writing. Scope and fees agreed up front. No long lock in, no clause that makes leaving expensive.
We do not take ownership of your accounts, your handles or your content as part of a management arrangement. Anyone proposing that is proposing something other than management. If you later want to sell, that is a separate deal with a separate price.
Talk to us
Tell us what you are making and what the problem is.