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Free valuation

Sell Your YouTube Channel

How YouTube channels are valued on revenue rather than subscribers, what buyers discount, and how to sell and get paid the same day.

A YouTube channel is the most valuable thing most people in this market will ever sell, because unlike a following it usually comes with revenue you can prove. That changes how it is priced: a documented channel sells as a multiple of earnings, not as a guess about an audience.

What is my YouTube channel worth?

Monetised channels are valued the way small businesses are. The working range across most deals is one to four times annual profit, and where you land inside it depends on how durable the income looks to someone who has to keep it running without you.

  • Revenue history. Twelve months of AdSense statements is the foundation. Two or three years of stable or growing revenue moves you toward the top of the range.
  • RPM and watch time. A channel earning a high RPM in a commercial niche is worth more per subscriber than a high-volume entertainment channel earning pennies per thousand views.
  • Evergreen against topical. A back catalogue that keeps earning without new uploads is the most attractive thing a buyer can find. News and trend-led channels decay the moment posting stops, and are priced accordingly.
  • Whether you are on camera. A faceless channel transfers cleanly. One built around a presenter does not, because the audience subscribed to a person, and buyers discount heavily for it.
  • Standing. No active strikes, no copyright claims on monetised content, no reused-content flags.
1–4×

Annual profit, which is how monetised channels are priced. Stable multi-year earnings and a catalogue that keeps paying without new uploads push you toward the top of that range.

Channels that are hard to sell

Worth knowing before you invest time in a sale:

  • Music and clip compilations. Revenue that depends on other people’s copyright can vanish with one claim.
  • Channels demonetised or under review. Fix the standing first; the difference in price is usually larger than the delay costs.
  • Heavy reliance on one viral video. If most of the income comes from a single upload, a buyer prices the channel as if that video is already finished.
  • Shorts-dominated channels. Enormous view counts, weak RPM, and an audience that rarely follows the creator anywhere.
Worth fixing first

A channel under review or recently demonetised sells for far less than one in good standing. The difference in price is almost always bigger than the delay costs you.

What to prepare

  1. AdSense reports for the last twelve months, exported rather than screenshotted.
  2. YouTube Analytics covering watch time, RPM, traffic sources and audience geography for the same period.
  3. A clear statement of what is included: the channel alone, or also the brand assets, website, mailing list, social accounts and any sponsor relationships.
  4. Confirmation of how the channel is held. A channel on a Brand Account transfers far more cleanly than one welded to a personal Google account, and moving it to a Brand Account before sale is usually worth doing.
  5. Any contracts a buyer inherits, including sponsor commitments and music licences.

How selling to us works

We buy directly with our own money, so you are not waiting for a buyer to appear:

  1. Valuation. Send the channel and your revenue figures. A free valuation takes two working days.
  2. A direct offer. Priced against comparable closed deals, not a follower formula. Accept and the price is fixed in writing.
  3. Verification. We confirm ownership and read the analytics and earnings at source.
  4. Supervised handover. Channel ownership, the Brand Account and recovery channels all move under supervision, with an inspection window.
  5. Payment. Same day, by crypto, bank wire or Stripe.

Can you sell a YouTube channel?

Yes. Channels held on a Brand Account can have owners and managers added and removed, which is the mechanism a clean transfer uses. The risk in practice is not the transfer itself but doing it carelessly: resetting a password from an unfamiliar device, changing country and login at once, or moving AdSense in a way that interrupts payment. Done in the right order, a transfer is unremarkable. We have been doing this since 2010.

Brand Accounts matter

A channel on a Brand Account can have owners added and removed, which is what a clean transfer uses. One welded to a personal Google account is harder to move, and should be priced for it. Moving it before you sell is usually worth the hour.

Getting paid safely

The usual way a seller loses is handing over ownership on a promise. The buyer removes your access, changes recovery details, and stops replying, or pays and reverses it weeks later. Selling to us removes both risks: funds are committed before anything moves, the handover is supervised, and you are paid the same day the transfer is verified. Both sides stay anonymous and nothing is listed publicly.

Sell your YouTube channel

Send the channel and twelve months of figures. The valuation is free and commits you to nothing.

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