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Sell Your Tumblr Account

Tumblr blogs are valued on archive depth and notes, not followers. What yours is worth and how to sell it in a thinly traded market.

Tumblr is written off more often than any platform we trade, and the people writing it off are usually not the ones buying. Blogs with a decade of archives and a loyal niche audience still change hands, and because almost nobody is competing for them, the sellers who know what they have do well.

What is my Tumblr blog worth?

Tumblr is valued on the archive and the niche rather than on follower count, which has always been an unreliable number there:

  • Notes per post. The honest engagement signal. Reblogs matter more than likes, because a reblog puts the content in front of a new audience.
  • Archive depth. Years of indexed posts generate steady search and internal traffic without any new work. This is the main thing a buyer is paying for.
  • Niche. Fandom, art, photography, aesthetics and writing communities are dense and loyal. A general reblog blog is worth considerably less however many followers it shows.
  • The URL. A short, memorable blog address carries value on its own, much as a username does elsewhere.
  • Blog age. Accounts dating from Tumblr’s peak carry archives that cannot be recreated.
The archive is the asset

Years of indexed original posts keep pulling traffic with no new work. That, not the follower count, is what a buyer is paying for. A large blog that only reblogs other people has very little of its own.

What lowers the price

  • Follower counts inflated by long-dead accounts. Common on older blogs and obvious once notes are compared against followers.
  • Content that is entirely reblogged. A blog with no original posts is a feed, not an asset, and the archive carries no weight of its own.
  • Flagged or filtered history. Blogs caught by the 2018 content purge often carry suppressed reach that never returned.
  • Deleted archives. If the back catalogue has been cleared, the main value has already gone.
Check this first

Blogs caught by the 2018 content purge often carry suppressed reach that never recovered. If notes collapsed that year and never came back, a buyer will find it.

What to prepare

  1. Average notes per post over the last 90 days, and the best-performing posts of the last year.
  2. Total post count, blog creation date and the proportion of original content.
  3. Traffic sources if you have analytics connected, particularly search.
  4. The email attached to the account, which must be yours to release.
  5. Any revenue, including affiliate links, commissions or a shop driven by the blog.

How selling to us works

  1. Valuation. Send the blog and your figures. Free, two working days, no obligation.
  2. A direct offer. We buy with our own money, which on a platform this thinly traded is the difference between selling and waiting indefinitely.
  3. Verification. Ownership proven and engagement checked at source.
  4. Supervised handover. Email and recovery details move in a controlled order, with an inspection window.
  5. Payment. Same day, by crypto, bank wire or Stripe.

Can you sell a Tumblr blog?

Tumblr’s terms discourage transfers, and enforcement is lighter than on the larger platforms. The practical risk is the ordinary one: an email change combined with an abrupt login from a new country. Handled gradually, a transfer is unremarkable.

Getting paid safely

Thin markets attract bad actors, because sellers are grateful for any offer and stop asking questions. We commit funds before access moves, supervise the handover and pay the same day the transfer is verified. Both sides stay anonymous and nothing is published.

Sell your Tumblr blog

Send the blog and your numbers. The valuation is free and commits you to nothing.

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