Facebook Fanpage Requirements
What a Facebook page needs before we buy it: 100,000 fans minimum, organic growth, clean standing and transferable owner access, plus what raises the price.
Not every Facebook page can be sold. These are the standards a page has to meet before we will take it to buyers, and why each one exists.
100,000 fans minimum
This is the practical floor, and even 100k is considered small now. We can look at smaller pages if they are exceptionally active, but we cannot promise a substantial contract for them. Below that, the brands on our buy side will not engage.
Organic or paid growth only
We do not buy influence on click-farm or click-jacked pages. That includes engagement networks, fake giveaways and activity manipulation. Organic growth and legitimate paid promotion are the only acceptable forms.
This is not a moral position, it is a practical one: bought fans show up in the audience data every time, and a deal that collapses at the verification stage wastes everybody’s week.
Activity
Activity is not strictly required, but pages without active fans are worth less, often dramatically less. A 150,000-fan page where posts still get reach beats a million-fan page nobody sees, and it is reach per post that buyers price against.
Clean standing
The page must be in full working order: no suspensions, no bans, no outstanding policy strikes, no pending appeals. Problems travel with the property, so a page under restriction cannot be sold.
Full owner access
You need owner-level control, including the ability to transfer the recovery email and recovery phone. A handover that leaves the old recovery details in place is not a handover. It is a loan.
Proof of ownership
Required before anything is listed. No exceptions.
What raises the price
- A Western audience. US, UK, Canadian or Australian majority commands a premium, because advertiser rates there are several times higher.
- A commercial niche. Finance, beauty, fitness, software and travel have deep benches of buyers.
- Provable revenue. Twelve months of invoices for brand deals or affiliate payouts is the single biggest multiplier available to you.
- Real engagement. Comments that read like people rather than bots.
Does your page qualify?
Send us the numbers and we will tell you honestly, including if the answer is no.