Activity. While activity isn’t required, fanpages without active fans are simply worth less.
Fake fans. We do not purchase click farm generated (or click jacked) fanpages. Organic/paid fans are the only acceptable forms of growth.
100,000 fans minimum. Even 100k pages are considered small these days, this is why it’s difficult to find a buyer (at decent rates) for smaller properties. Anything under 100k will be considered if the fanpage has desirable (above average) activity levels.
Violating Facebook fanpage rules. Our company will not purchase fanpages that repeatedly break Facebook’s rules. This includes pages with excessive curse words, offensive content, spam, and nudity.
Publishing rights. The page must have full publishing rights. Past publishing blocks (suspensions) are OK, as long as the page has been reinstated.
Fan location. We’re mainly interested in fans from US/UK/AU/CA, and a few countries from Europe. Any other countries are considered less desirable to our buyers, which brings their value down.
Hacked fanpages. We will not purchase/trade any Facebook fanpages that were obtained illegally.
Non-English fanpages. While we do purchase non-English fanpages, we cannot offer anything substantial for these types of properties.