Instagram Requirements
What an Instagram account needs to qualify: no fake followers, no engagement pods, real engagement, clean standing, and what makes an account genuinely valuable.
Instagram accounts are audited harder than any other platform we handle, because the fake-follower economy is largest here. These are the standards, and the things that get an account declined.
No fake followers
We audit every property thoroughly before we approach a single brand. If an account shows traces of artificial activity, we cannot work with it. Follower-to-engagement ratios, audience geography distribution and growth curves all expose purchased followers, and they expose them reliably.
If you bought followers years ago and stopped, say so up front. Disclosed early we can often still place the account. Discovered at verification, the deal dies.
No engagement groups
Accounts built through share-for-share or like-for-like pods do not qualify for our network. In rare cases exceptions are possible, but the inflated engagement has to be separable from the real audience.
Real, active engagement
Instagram is priced on engagement more than any other platform. Reach per post, saves, and comments that read like people. An account with 50,000 engaged followers in a commercial niche will outsell a 500,000-follower account that nobody interacts with.
Clean standing
No shadowbans, action blocks, outstanding community-guideline strikes or pending appeals. Restrictions travel with the account.
Full access, transferable
Owner-level access including the registered email and phone. Both have to move, or the sale is not a sale.
Proof of ownership
Required before anything is listed.
What makes an account valuable
- Audience geography. A US, UK, Canadian or Australian majority is worth multiples of the same follower count elsewhere.
- Niche. Beauty, fitness, fashion, travel, food and finance have the deepest buyer demand.
- A clean, consistent feed. Buyers are acquiring a brand, not just a number.
- Revenue history. Brand-deal invoices turn a buyer’s guess into a calculation.
- A good handle. A short, clean username is an asset in its own right.